Turning complex challenges

Into simple intuitive solutions

DISCOVERY

Surveys

Qualitative and quantitative surveys of targeted customer and internal user groups.

Competitive Research

Qualitative and quantitative surveys of targeted customer and internal user groups.

Personas

Journey Mapping

There are many different ways to provide an overview of who your customers are and their journey using your product or service.

PROBLEM DEFINITION

Information Architecture

Site maps

Service Blueprints

Workshops & Collaboration

Collaboration with cross-functional teams brings diverse expertise and knowledge into the design process for better outcomes.

IDEATION

Sketching

Nothing beats sketching ideas on a whiteboard, in a sketchbook, or directly on a user interface template. I often work directly with interaction and visual designers to turn these high level sketches into mockups and final designs.

Conceptual Designs

When working on novel technology and incubation projects, the output of my effort is often high-level static or interactive mockups to convey the possibilities.

Storyboards

A visual way to tell the story behind the design.

DESIGN

Requirements & Workflows

Diagrams and workflows tie product requirements to the features in development.

Wireframes & Prototypes

Wireframes are used to present early concept designs or convey detailed designs and design changes. Depending on the needs of the project, I may create lo-fidelity wireframes and prototypes without graphics or color to help stakeholders focus on what's important.

Specifications

High-level specifications provide enough detail for developers to move a project along.

Art Direction

I work very closely with the visual designer on each project to set the tone for the project and final layouts and graphics.

TESTING

Design Reviews

Usability testing

Testing designs throughout the entire design process is incredibly important. Starting early with low fidelity sketches and prototypes and moving toward more formal research techniques to iteratively validate the designs.

Metrics

The most important use for research is to continuously learn about our customers and how they use the intended product. I use one or more research techniques most suited to the project.

My Design Process