Turning complex challenges
Into simple intuitive solutions
I'm Dayan
An insightful and enthusiastic design leader with a passion for tackling complex challenges and novel technologies.
About Me
Strategic Thinker
I help teams work through ambiguous and complex topics by bringing focus to the customer and business needs.
Mentor/Coach
I share concepts and practical application knowledge with my team members so we grow together.
Excellent Collaborator
I bring stakeholders, marketing, product, and research together to work toward common design goals.
Featured Work
MOBILE DESIGN | AR | COMPUTER VISION
Image to Text Translation Demo
Mobile app showcasing computer vision technology
View Case StudyMore coming soon!
Experience
Over the last 20 years, I've created insight-led human-centered design work at technology forward companies.
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MY DESIGN PROCESS
User-Centered Design Thinking
DISCOVERY STAGE
Primary & Secondary Research
Surveys
Qualitative and quantitative surveys of targeted customer and internal user groups.
Personas
Journey Mapping
There are many different ways to provide an overview of who your customers are and their journey using your product or service.
PROBLEM DEFINITION
Information Architecture
Service Blueprints
Workshops & Collaboration
Collaboration with cross-functional teams brings diverse expertise and knowledge into the design process for better outcomes.
IDEATION
Sketching
Nothing beats sketching ideas on a whiteboard, in a sketchbook, or directly on a user interface template. I often work directly with interaction and visual designers to turn these high level sketches into mockups and final designs.
Conceptual Designs
When working on novel technology and incubation projects, the output of my effort is often high-level static or interactive mockups to convey the possibilities.
Storyboards
A visual way to tell the story behind the design.
PROTOTYPE
Requirements & Workflows
Diagrams and workflows tie product requirements to the features in development.
Wireframes & Prototypes
Wireframes are used to present early concept designs or convey detailed designs and design changes. Depending on the needs of the project, I may create lo-fidelity wireframes and prototypes without graphics or color to help stakeholders focus on what's important.
Specifications
High-level specifications provide enough detail for developers to move a project along.
Art Direction
I work very closely with the visual designer on each project to set the tone for the project and final layouts and graphics.
TEST
Design Reviews
Usability testing
Testing designs throughout the entire design process is incredibly important. Starting early with low fidelity sketches and prototypes and moving toward more formal research techniques to iteratively validate the designs.
Metrics
The most important use for research is to continuously learn about our customers and how they use the intended product. I use one or more research techniques most suited to the project.
Strategy & Planning
RESUMÉ
A pdf version of my resumé
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